At the start of 2024 IMI Plc released a new set of identities, naming conventions and brand guidelines for all of the brands within IMI Plc ( IMI Critical, Norgren etc ). Over a short space of time all of these brands and websites needed to be updated and visible to the public. Our task was to update the website and turn Norgren into IMI Norgren.

The existing website would be retained, but all logos, colours and typography needed to be updated to the new branding. Working with the client we used our prototypes of the website to mock up and explore the new colourways and the impact of the typography changes on the page templates.

The result was a quick and seamless transition from the light colour palette of dark greys, white and blue to the new colour family of jet, stone and purple, utilising the Museo Sans family of fonts, shared across the group.