Igentics were approached to help unite and strengthen it’s identity and positioning into a meaningful and cohesive brand, ahead of new investment to grow the business.

The existing brand was no longer fit for purpose, it needed to evolve and be adaptable to the business needs and varied markets. We redesigned the identity to remove the DNA double helix coil that was hampering ledgibility and cohesion, focusing on the typography and spacing to allowing it to be adaptive and future proofed. Partnering the identity with bold, striking and relevant imagery and combining it with a bright colours.

The branding has the ability to make a compelling statement, whether on large display panels or posters, yet still commands attention within the compact digital realm. The revised CamBioScience is simple, enticing, sophisticated and exciting.