Norgren Workholding
Challenging traditional thinking about Workholding solutions for CNC machining.
Introducing the Adaptix™ Soft Jaw. A revolutionary product reinvents the soft jaw process and even the need to have soft jaws at all. The Adaptix Soft Jaw adapts to any part geometry, provides the necessary forces to hold your workpiece, radically reducing the time and cost involved in the design and development of soft jaws or fixturing. Norgren needed a new website for this exciting new growth initiative product to communicate its unique design and build excitement prior to the product being created and ready for sale.
- IA, UX and workshops
- Concepts & Design
- 3d product renders
- Responsive framework
- Web design
- Web development and build
- Configuration, eccomerce and ERP integration
- Brand development and implementation
- Content management system
- Project management
Project details
Challenge
Norgren needed a new website for this exciting new growth initiative product to communicate its unique design and build excitement prior to the product being created and ready for sale. The Norgren Workholding launch would require 3D product renders, community sections, product videos, user registrations and ecommerce functionality to create and support the excitement behind the Adaptix™ Soft Jaw.
Solution
Our solution was to create a standalone platform for the Norgren Workholding Adaptix™ Soft Jaw product launch which could focus exclusively on this exciting new product. We created highly detailed product renders from the CAD files for the product a a physical product didn’t yet exist. We then used these for 360° views and website imagery. Configuration tools allow users to configure and purchase products. Enterprise resource planning (ERP) integration would take care of the different rates of tax and delivery charges for the various global markets.
Result
A single, branded web presence that services all users in all markets with an ongoing programme of functional and content roll out across geographical regions to support the business as the success of the product continues to grows. Our community platform allows for a level of self service and provides ideas and feedback to Norgren Workholding for future innovations.