Trinity Managed Services
Providing curves in a masculine sector.
With decades of experience in the technology industry, Trinity Managed Services was born to address two recurring issues: a constant disconnect between what the customers needed from their IT and what was being delivered, and the levels of customer service that they were not receiving. This bold new startup needed a brand identity and a set of guidelines to help them deliver their vision as well as a matching website.
- Brand identity workshops
- Brand positioning
- Concepts & Design
- Guidelines
- Brand attributes and assets
- IA, UX and workshops
- Web design
- Brand development and implementation
- Project management
Project details
Challenge
Igentics were approached to create the brand identity, guidelines and website for new IT services company: Trinity Managed Services. The biggest challenge was how to make this startup standout amongst the huge corporate competition.
Solution
Our solution was to create a curvy, flowing brand with a soft, inviting colour palette which would standout and contrast perfectly against the dark, masculine approach taken by all of the competition. We conducted workshops to understand what the brand promised allowing us to translate this into a triangular brand ident, which represented the three sides to their business, whilst supporting it with a flowing a dynamic organic shape to represent the flow of data.
Result
The result it a strong, yet elegant brand that stands out clearly against the competition and offers a point of difference. The brand device has a back story which provides a narrative and our curving elegant forms provide the glue which binds everything together to create a unified approach.
Project details
“Feedback about the identity, branding and website has been incredibly positive and encouraging for a startup business. We are extremely proud of what’s been created through working with Igentics.”
Dan Stringer, Director, Trinity Managed Services