News & Blog
Meridian Audio
Website update and new product launch
Meridian have launched a fantastic new product, and we needed to update the website to support the launch with some strategic updates to the website.
Paul Avory, Creative Director
03 September 2024
To support the launch of Meridian's first completely new product for many years, we worked with them to strategically make the most of the opportunity by updating the websites homepage and product pages to showcase the products and push the boundaries of what is possible.
Video is increasingly becoming more common place for brand marketing as its versatility lends itself perfectly to all communications. To make the most of the investment in video we have reworked the homepage to allow us to feature multiple clips to really showcase products and entice users in to discover more, which has helped to create a more dynamic proposition which reflects the brand.
This was combined with new product shelf's, a wider rollout of our 360° controls and the expansion of the Hotspot control that allows you to discover more about a product. Read more about what we did in the case study:
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