How we do it

Our experience has led us to define our project process as the ‘4Ds’.

Define. Design. Develop. Deliver.

This methodology has evolved over time as we have dealt with a huge range of experiences with all our clients. Everyone has specific needs and we want to work with them, be they full waterfall PM or an agile development process and we utilise the most appropriate tools and methods to support the project and team involved.

We can operate formally or informally, relaxed or official: From officially signed off completion stages that allow for full audit trail sign off for for each stage of the project with linked milestones and financials to other projects that require a much lighter touch, or that need to fit within a specific internal process. We are always happy to accommodate the individual client and project requirements to ensure the delivery meets – and exceeds – our client expectations.

The precise process, sign off methods and communication routes on both sides are defined and agreed as part of the project discovery.

As an overview our core methodology comprises the following key steps.

01. Define

The most important first step. It’s vital. Taking the time to understand what you want and what you need.

Define
02. Design

Everyone deserves good design. our creative team has created beautiful work for a huge range of clients and sectors.

Design
03. Develop

We've enough technical heritage to want things done properly. We develop in many languages and across lots of platforms but the standards are the same: high.

Develop
04. Deliver

Our background is technical, and we deliver whatever meets the need. We're not fussy.

Deliver
01. Define

The most important first step. It’s vital. Taking the time to understand what you want and what you need.

Define
02. Design

Everyone deserves good design. our creative team has created beautiful work for a huge range of clients and sectors.

Design
03. Develop

We've enough technical heritage to want things done properly. We develop in many languages and across lots of platforms but the standards are the same: high.

Develop
04. Deliver

Our background is technical, and we deliver whatever meets the need. We're not fussy.

Deliver

The Igentics 4D Methodology.

Our experience has led us to define our project process as the 4Ds. Define. Design, Develop. & Deliver.

01. Define

The most important first step. It’s vital. Taking the time to understand what you want and what you need. Be clear on user experience and journeys, define the user interface, identify the key markets and users, understand the technology needs, detail the goals. And how you’re going to measure them. Make it easy to succeed.

STAGES:

  • Initial meeting
  • Final proposal and revised costs (as things can and do change from the initial meeting)
  • Project workbook
  • Project plan
  • Information Architecture
  • Technical plan and specification
  • Content specification.
02. Design

Everyone deserves good design. our creative team has created beautiful work for a huge range of clients and sectors. We deliver on and offline but our key focus is always digital. From full brand exercises to new sites, to redesigns to banners, buttons and icons, from initial concepts to realised final products we want everything to be stunning.

STAGES:

  • Design concepts and revisions
  • Imagery creation (photography & film)
  • Design templates
  • Asset generation.
03. Develop

We've enough technical heritage to want things done properly. We develop in many languages and across lots of platforms but the standards are the same: high. Anyone can build you a site, some software, an application. We do it right, and we've been doing it for years.

STAGES:

  • Template build
  • Responsive framework
  • Development
  • Test plan
  • Search Engine Optimisation (SEO)
  • Content input
  • Testing.
04. Deliver

Our background is technical, and we deliver whatever meets the need. We're not fussy. Infrastructure to support global e-commerce. Multilingual corporates. Marketing tools. Content Management. Hardware. Software. open source. Licensed. Bespoke. Campaigns. Traffic. users. All of it. Whatever you need. We pick it, implement it, use it. Make it work. For you.

STAGES:

  • Site launch
  • Analytic and tracking
  • Public Relations (PR)
  • Online marketing strategy
  • Launch
  • Post project assessment.
Examples of 4Ds at work