Strategy

What are you doing. Why are you doing it. What’s the aim, the goal, the value, the input and output. Define the strategy to meet your aims now and in the future. How does the brand fit, how do your customers fit, how do you fit.

Skillsets:

Brand Strategy and architecture

The key to the success of your business begins with your brand strategy and architecture. If you don’t know what your brand stands for, how can you communicate your offering successfully to consumers?

Brand architecture sets the foundation for success by aligning all attributes of your brand and its personality traits into a unified structure, combining: brand meaning, brand messaging, brand promise, brand emotions and your brands story.

Through our tried and tested methodology we can provide purpose and meaning to your brand architecture to provide a clear and easy to use structure for ensured future success, growth and implementation.

Covering master brand, brand/sub-brand, endorsed, standalone, levels of branding, relationships, rules and removing conflicts.

Content Strategy

Content is king and is the key to providing users with a reason to return to your website. Having a clear strategy for implementation focusing on the planning, creation, delivery and governance of your content is critical. Content not only includes the words on the page, but also the images and media that support it.

Ensuring you have meaningful and useful content that is well structured, easily found and digestible is vital to improving the overall user experience of a website.

The goal of a content strategy is to create a life cycle that is meaningful, cohesive and engaging that you can easily follow to keep your website up to date and relevant.

A content strategy life cycle follows these simple five stages: audit and analysis, strategy, plan, creation and maintenance.

Digital strategy and consultancy

We will audit your online presence to understand more about you, where you are and where you are heading. Through our rigorous analysis we’ll show you where you are and what you can expect to achieve with an agreed budget and timescale.

This process allows us to gain valuable insights into your competitors, customers, industry and sectors, helping us to achieve your business objectives for you through a clear strategy to guarantee return on investment through the correct PayPerClick (PPC), Search Engine Optimisation (SEO) and social media campaigns to drive customers and transactions.

Providing you with a clear implementation process for your marketing activities.

E-commerce strategy and approach

By optimising content, portals, products, product catalogues, user experience (UX) and information architecture (IA), you can achieve much higher conversion rates.

Selling your products online can sound like a straight forward process, but integrating the offering, related product, checkout and backend systems can present complex challenges which require there own dedicated approach and strategy to support your existing platforms and future roadmap for scalable growth.

Technology

A strategy for the technology is typically led by the demands and environment of the client. In its purest form technology helps businesses solve the most critical and strategic challenges facing there organisation. We can suggest technology that will work across your existing platforms to provide integration or we can make recommendations based on our wide ranging experience across many technologies and platforms.

We have recently delivered websites thatintegrate with a range of content management systems (CMS) including: Sitecore, Drupal, Wordpress & Umbraco.

All of our solutions are built on standard development platforms and enjoy a wide level of support. We make a recommendation as to the most suitable solution after our scoping (discovery) phase of work

Planning, scoping & definition

Planning, scoping & definition is the stage that comes after the initiation of the project and before the execution of the deliverables, most typically the creative concepts.

Essentially this phase of work determines and details the project planning, called ‘scoping & definition’, which breaks the project into smaller, more manageable deliverables and lists the activities for each phase. The listed activities then determine the work required to deliver the project, identify the resources required and the time required for each activity. Creating a definitive plan for the project. The output from these sessions are the scoping document and project plan. You can discover more about these in our 4D process document.

Communications and promotion

Creating, engaging and maintaining your audience is critical to the ongoing success of your business. How you communicate and promote your business and its products to your target audience is through an effective engagement strategy that utilises a mix of marketing and promotions to create excitement around your brand and its products.

These materials can take on many different forms (typically combining advertising, social media, direct marketing, sales promotions and public relations), but typically the goals are the same regardless of the media: attract new customers and maintain balance between existing customers.

We can help you create effective campaigns that promote your products and business. That strengthen your overall brand image, making them more desirable to your existing and future audiences which in turn creates greater perception of your company and its products.

Social & anti social!

Social media has the power to instantly engage with your audience and turn them onto your brand and into customers. Social media is the perfect environment in which people can access, use and share information on your business in a positive way. It also has the power to be incredibly anti social if it is not managed effectively (fake news), and your brand reputation can be enhanced or damaged by it. What do you do if you face negative social media comments? This is why having a clearly defined, actionable strategy is key.

At the most basic level a social media strategy is simply a statement of intent, outlining the goals, measurable objectives and the target outcomes you want to achieve. This can be acheived by ensuring that both the goals of your business and those of your communications (marketing) plans are aligned. Essentially demonstrating that your social media goals are helping to accomplish the business goals. There are many potential ways we can help you achieve these goals – brand awareness, engagement, traffic, signups, growth, advertising, influencers etc that are actionable through consumer led insight.

Let us help you create and execute an effective, manageable, social media strategy that let's you achieve the goals of your business.

User Experience